First Principles

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Luis highlights naivety as a strength and breaks down First Principles, a reasoning method used by the greats.


Every true innovation starts with the same thinking approach. Great thinkers ranging from the ancient philosopher Aristotle to the modern-day entrepreneur Elon Musk have applied the same reasoning method called First Principles.

For First Principles to work, you’ll need to self-induce a certain level of naivety. Unfortunately, college graduates pick up tendencies counterproductive to this way of thinking.

Learn about First Principles reasoning, counterproductive thinking, and the 4-step process you can use to improve your problem-solving in business.